Schedule of Noncredit Classes

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Marketing/Sales

Integrating Social Media in Your Organization  

Take away a practical strategy and techniques for implementing social media for your organization or business. Learn how to create your own private social media using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site. Then your instructor will help you choose which social media tools are right for your situation, and then integrate them into your web site to develop a social media strategy for your organization. Find out what you can be doing, what you should be doing, and take back a plan to integrate social media into your communication and marketing. Transcript available. Senior adult and disabled retiree waivers apply.
Course: 45481     Tuition: $179    Course Fee: $39    
Meeting Day(s): Tues., Thur.   11/4/2014 - 11/13/2014    Time: 6:00 PM - 9:00 PM  4 sessions
Location: TBA    Instructor: Staff

Introduction to Social Media  

Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For business or student interested in social media. Senior adult and disabled retiree tuition waivers apply. Transcript available.
Course: 45479     Tuition: $179    Course Fee: $39    
Meeting Day(s): Tues., Thur.   9/16/2014 - 9/25/2014    Time: 6:00 PM - 9:00 PM  4 sessions
Location: TBA    Instructor: Staff

Marketing Using Social Media  

Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization. Senior adult and disabled retiree tuition waivers apply. Transcript available.
Course: 45480     Tuition: $179    Course Fee: $39    
Meeting Day(s): Tues., Thur.   10/7/2014 - 10/16/2014    Time: 6:00 PM - 9:00 PM  4 sessions
Location: TBA    Instructor: Staff

Social Media Introduction for Small Business  

Enroll in this beginner's course and learn the essential steps every small business should follow to create a social media strategy and effectively “join the conversation.” You will be introduced to the basic platforms: Facebook, Twitter, LinkedIn, Pinterest, Yelp, Instagram and more. We will walk through the do’s and don’ts and address specific situations. By the end of this class you will have successfully set up one or more social media presences and have a solid plan for when and what to post (and when to listen) moving forward. Senior Adult and Tuition Waivers Apply. Transcript available.
Course: 45482     Tuition: $149    Course Fee: $19    
Meeting Day(s): Mon.   10/6/2014 - 11/3/2014    Time: 6:00 PM - 8:00 PM  5 sessions
Location: Fallston Hall, Rm. 203    Instructor: Staff


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